An electric Ferrari is on the way, and the Financial Times reports that former Apple Chief Design Officer Jony Ive and industrial designer Marc Newson are collaborating with the luxury carmaker to design the new EV.
According to FT, Ive’s and Newsom’s design company, LoveFrom, will work with Ferrari on a range of cars, including its first-ever EV, which is expected to launch in 2025. No specifics of what services the firm will provide are on offer at the moment.
Ferrari has been working on developing an EV for several years.
Ive left Apple in 2019 after 27 years at the company, where he led the design of some of Apple’s most iconic products, including the Mac, iPod, iPhone and iPad. After leaving Apple, he and Newson started the design firm LoveFrom.
“The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivalled experience and creativity that has defined extraordinary world-changing products,” wrote Ferrari parent company Exor.
“In building great companies, we also believe in building great partnerships,” said Ferrari Chairman John Elkann. “Soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways.”
“We have been friends with John for many years and are great admirers of his insight and vision,” said Newson and Ive. “As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni. We see some uniquely exciting opportunities which we believe will yield important and valuable work.”
Source: Business Insider